Wednesday, September 30, 2009

How to Build a Facebook Fan Page

A Facebook Fan Page is a public profile that enables you to share your business and products with Facebook users. People can be your fan without being your friend, and pages are designed for businesses.

How do I get one?First of all it's Free. Anyone can set-up a fan page, the only caveat being you have to be associated to the business or organization, in other words have permission to speak for the organization. If you're the fan page administrator you have to have an account on Facebook, if you don't it will ask you to set one up.

Go to the link: http://www.facebook.com/pages/create.php

Follow the step-by step instructions. When it asks for the fan page name give this some thought. The name you give your Page is permanent, so make sure it's the one your fans and customers will recognize. It only takes a few minutes, and the set-up has about five questions.

Take note of your page address. It looks something like this: http://www.facebook.com/pages/Unilyzer/147971667594 In this link 'Unilyzer' is the name of my fan page and the link number is the ID.

What are Facebook Fans?Facebook fans are like your friends on your personal account. They will receive notices when you add new wall posts, photos, and videos. I recommend becoming a fan your own page, and inviting your existing Facebook friends to 'Fan' your page. Make a wall post with a link to your new fan page. Using your existing network to build your fan page is a great place to start.

Need More Documentation?Download Facebook's Guide to Fan Pages. This is a great ten page guide, published by Facebook, for setting up a fan page and getting started.

About the Author

Rebecca Zappacosta is an Internet Marketing & Web Development Guru based in Dallas, TX. Visit her blog at 'http://www.unilyzer.com' for more no-nonsense advice on Social Media and Internet Marketing. You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.

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